With the rise of smarter mobile phones it's become harder & harder to pry ones self away from the damned devices. As such you'll drag that tiny black box through hell and back. We've all sat in the restroom of a day and heard fervent clicking from an adjacent cubicle. We've all made that call or sent that text over lunch. We've all checked our tweets in bed.
 
Now add that all together. Yeah. Better grab the wet wipes ;)